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March 17 (Bloomberg) -- Toyota Motor Corp., the world’s largest automaker, may cut the price of its Prius gasoline- electric hybrid car in Japan to match Honda Motor *** Insight.
Toyota spokesman Yuta Kaga declined to confirm or deny a Nikkei newspaper report today that said the starting price of the Prius will be cut to 1.89 million yen ($19,250) from 2.33 million yen. The Insight hybrid, which went on sale in Japan last month, starts at 1.89 million yen.
Toyota later this year plans to introduce a revamped Prius with higher mileage and more power than the current model and the Insight. Both automakers are betting on fuel-efficient models as governments worldwide tighten emission standards.
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